

Bring Your Brand to Life One Plush at a Time
Custom B2B plush manufacturing for brands, agencies, and organizations who want emotionally engaging, high-retention merchandise.
Your Brand’s Plush-Making Partner
Plush Lab is the creative merchandising division of Smiles&Cheeks. We offer end-to-end custom plush production services for business-to-business clients — helping brands turn characters, mascots, and ideas into huggable reality.
Services List:
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Mascot-to-Plush Conversion
Turn your mascot, logo, or character into real plush.
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Corporate & Seasonal Gifting
Create memorable plush giveaways for holidays, rewards, or PR kits.
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Blind Box Series
Launch collectible surprise plush series for fans and collectors.
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Co-branded Merchandise
Collaborate with Smiles&Cheeks for capsule drops or bundled merch.
How It Works: From Idea to Plush

Step 1: Consult & Concept
Discuss goals, design ideas, timeline, and quantity — no prior plush experience needed!

Step 2: Prototype & Produce
We create a sample based on your brief. Once approved, we move to full production.

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Step 3: Pack & Deliver
We safely pack and ship your plushies, with optional branded tags, story cards, or gift boxes.
See the Magic in Action





Let’s Build Your Plush Idea
Frequently Asked Questions
What’s your minimum order quantity?
500 pcs per design.
How long does it take?
Typically 6 months from concept to delivery.
Can you help with design?
Yes! We refine and translate your design for plush production.
Can I order blind boxes or co-branded merch?
Absolutely!
What is the smallest plush size?
5 inches.
Can you simplify complex designs?
Definitely!