Your Brand’s Plush-Making Partner

Plush Lab is the creative merchandising division of Smiles&Cheeks. We offer end-to-end custom plush production services for business-to-business clients — helping brands turn characters, mascots, and ideas into huggable reality.

  •  Mascot-to-Plush Conversion

    Turn your mascot, logo, or character into real plush.

  • Corporate & Seasonal Gifting

    Create memorable plush giveaways for holidays, rewards, or PR kits.

  • Blind Box Series

    Launch collectible surprise plush series for fans and collectors.

  • Co-branded Merchandise

    Collaborate with Smiles&Cheeks for capsule drops or bundled merch.

How It Works: From Idea to Plush

Step 1: Consult & Concept

Discuss goals, design ideas, timeline, and quantity — no prior plush experience needed!

Step 2: Prototype & Produce

We create a sample based on your brief. Once approved, we move to full production.

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Step 3: Pack & Deliver

We safely pack and ship your plushies, with optional branded tags, story cards, or gift boxes.

See the Magic in Action

Let’s Build Your Plush Idea

Frequently Asked Questions

What’s your minimum order quantity?

500 pcs per design.

How long does it take?

Typically 6 months from concept to delivery.

Can you help with design?

Yes! We refine and translate your design for plush production.

Can I order blind boxes or co-branded merch?

Absolutely!

 What is the smallest plush size?

5 inches.

Can you simplify complex designs?

 Definitely!